Company Profile
Vara NZ Ltd launched their Vara label in 2002 after years of intensive research and development with the specific intention of developing custom designed merino products for the International and Domestic markets. What makes Vara’s products especially unique are that they are constructed with a high content of New Zealand merino wool (Please see our Merino information page for more information about the benefits of using Merino in Performance Wear).
Vara’s CEO, Jean-Michel's passion for producing innovative and quality New Zealand products keeps him pushing the benchmarks in order to provide the best in whatever field he is pursuing.
The latest products coming out under the VARA label which push this benchmark include a range of performance cycling garments and performance socks using the unique merino based “Trinomax™” fibre. Read more on Trinomax™ on our Technology information page.
VARA’s product has been tried and tested by a wide range of teams and individuals, keep an eye out for some fantastic endorsements that are throughout our website.