Vara Brand
The origin of the word VARA comes from the Hispanic culture, traditionally a unit of measure, more specifically, length. When combined with the Merino ram's head, a representation of New Zealand's cultural diversity as well as the origin of its' high quality merino fibre, a brand is created that signifies strength, durability and growth.
‘True North’ for VARA New Zealand is to work with individuals and organizations who constantly ask to be challenged. Thus helping VARA New Zealand create “Meaningful products designed by mindful individuals”.
VARA New Zealand invites you to share its passion for comfort, performance, and excellence in quality merino, and discover deeper levels of enjoyment in your outdoor adventures: technically with high performance garments, and conceptually by encouraging the realization of your individual challenges.